Dez Nado - Duele Ft Jermeka Monae, Gabrielle, Twenty8 (prod. By Dez Nado & MgeeZy) MTV2 Remaster 4:530:00 / 4:53
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Who Is Dez Nado?
Electronic Press Kit
"LaDolceVita" New Album stream - www.soundcloud.com/DezNadoLaDolceVita
Dez Nado's currently on a promotional tour throughout the southeastern U.S., pushing his regional CW Network cable TV series "Life & Grind" and filming for the upcoming season along the way while also promoting his latest album release "LaDolceVita", a full-length LP dsitributed by Universal Music Group (iTunes, Amazon.com, Spotify, TIDAL, and everywhere music is available online). The album has been getting great reviews for its uniqueness, its positive yet artistically genuine vibe, and its raw-but-real appeal that reflects many of the underpinnings of the Black Lives Matter movement which are especially evident in the album's lead single "American Dream" (an ode to the victims of police brutality and other social injustices in the U.S.), released earlier this year. Dez his also promoting two mixtapes he hosts with various independent and major features, called "Freestyle Filez 5: Live from the BET Hip Hop Awards Red Carpet" [Download Safely via MediaFire HERE]] and "Florida's Finest: Classic Weekend 2017" [Download Safely via MediaFire HERE]
The American Dream single, which is preceded by Dez's 2015 single "Futuristic" that independently moved over 12,000 units (via Digiwaxx Global), is currently spinning on national/international radio and was played by the Portland Trailblazers during their home playoff games in the 2016 NBA Playoffs. Some of Dez’s recent achievements include him being invited to the invite-only 2015 BMI Hip Hop/R&B Awards in Los Angeles after getting his first major BMI song credit with Atlantic Records’ Sevyn Streeter, winning 2014-2015 Jacksonville Artist of the Year award, as well as 2016 Jacksonville Caribbean Music Awards Artist of the Year, receiving two Georgia Music Award nominations in 2013 and 2014, and consecutive (2015 & 2016) BET Hip Hop Awards pre-show performances in Atlanta. His new single, “Duele”, has been called “arena music” by one of Atlanta’s premier industry publicists Lalaa Shepard. It’s a catchy, latin-influenced, upbeat, bachata/reggae fusion with anthemic, live instrumentation and vocals blended with a unique, hip hop vibe, all a reflection of Dez Nado's mixed American, Jamaican, and Panamanian roots.
In addition to promoting his new album, Dez is also touring multiple markets in the south and Caribbean looking for talent to feature on his hit TV series “Life & Grind” (CW/Bounce Network – Comcast 225/Digital 17-2, airs Sundays in northeast Florida, southeast Georgia, 6pm and DeKalb cable 25 – Sundays 7pm), which innovatively provides viewers with a firsthand look into the lives and daily grinds of a cast of 8 rappers, singers, and entertainment entrepreneurs who are trying to “make it big” in their city. The recent fall 2016 college homecoming tour included stops at several college campuses including Howard University, Florida A&M, Bethune-Cookman, University of Central Florida (during Florida Classic weekend, one of the largest annual weekend events in the south, after Dez/Life & Grind appeared locally on MTV, BET, ESPN in Orlando on self-made commercials in promotion of his “Florida’s Finest” mixtape and its release party at VAIN nightclub with Ciroc & Belair vodka sponsors) and Spelman/Morehouse, during which the "LaDolceVita" Plan included visits to various classrooms/classroom-like settings before or after performances to discuss societal issues. The #LifeGrindUSA Spring 2017 tour was a continuation of the fall 2016 tour, taped throughout the first half of the year with cast members performing, meeting locals face-to-face, visiting local media outlets, plus local talent features from each region.
Much like the fall 2016 Homecoming tour that included stops in Washington, D.C. during Howard University’s famed homecoming weekend and several other college campus stops during which Dez Nado visited various classrooms/classroom-like settings before or after performances to discuss community empowerment, social awareness, and the relevance of these factors to hip hop and Black culture, the spring tour included several performance stops; in Houston during Super Bowl LI with west coast hip hop legend Snoop Dogg, in New Orleans for both NBA All-Star Weekend and Mardi Gras weekend, at the annual Spring Fest concert in Jacksonville at 1904 Music Hall in mid-March (a concert series created and organized by Dez), the Stardom Music Awards in Virginia, at which Dez attended as an “Artist To Watch 2017” award nominee, Los Angeles for the BET Awards Experience, and Jamaica for the annual Dream Weekend, for which Dez negotiated terms to become an official media affiliate (Life & Grind), likewise with the 2017 BET Hip Hop Awards where Dez and crew hit the Green Carpet for the first time, he plans to repeat a similar tour while taping for Season 5 of Life & Grind this Spring adding a few new stops in college markets already playing his music like Savannah, GA, Tampa, FL, and Albany, GA. Dez most recently signed his label VIPSquad Entertainment on with 1017 Brick Squad as the official Head of Promotion and booking off of the strength and growth of his brands.
Dez Nado wikipedia page https://en.wikipedia.org/wiki/Dez_Nado
ThisIs50.com [50 Cent's website] http://www.thisis50.com/profiles/blogs/album-dez-nado-ladolcevita Hip Hop Reviews 4D http://www.hhrfd.com/?p=15108 DownSouthHipHop.com http://downsouthhiphop.com/mixtapes/dez-nado-ladolcevita-album.html
Dez Nado's new album stream - www.soundcloud.com/DezNadoLaDolceVita
Dez Nado's other music with major artists - www.soundcloud.com/FLAsFinest3
Dez Nado website - www.WhoIsDezNado.com
LaDolceVita Press Release - https://www.newswire.com/news/bounce-network-reality-tv-producer-dez-nado-preps-new-album-release-7029719 |
ALBUM FEEDBACK/TOUR PRESS: https://www.newswire.com/news/indie-rapper-with-universal-music-group-backing-to-host-televised-9829208
Poet, C.E.O., Television & Music Producer, Artist, Curator, Entrepreneur: all titles that collectively describe singer-songwriter Dez Nado, which is an acronym for The D.efinition of E.ffort and Z.eal iN A.mbition and D.edication to O.pportunity. Florida's own Dez Nado is truly raising the bar(s) in hip hop!
Born and raised in Jacksonville, Florida, Dez Nado was introduced to music at very young age in the late 1990s with his siblings who all got together one day to form a hip hop group of pre-teens and teen-aged amateur rappers. They dreamed of fame while recording on what was then considered “high-tech” Talkboy recorders. After his siblings went off to college and his cousins whom he credits for “teaching him how to rap” moved back to the birthplace of hip hop (New York, New York), the passion for music stuck with Dez well into high school where he gained notoriety performing in his first talent shows and local artist showcases while developing his business acumen by selling home-made CDs and even school supplies that his mother, who was a teacher at the time, brought home as surplus materials after every semester for him to use for schoolwork.
He saw his first successes after high school as an independent artist; generating a fan base by plugging his own projects at local shops and hot spots, working part-time and attending school full-time splitting his earnings between books for class and studio time, as well as booking, promoting, and organizing his own shows by the age of 19 as a college freshman. Word of his intense work ethic rapidly spread as one of Jacksonville’s premier rap websites (Duvalcountyluv.com) recognized him with the title of Jacksonville’s Grinder of the Week for several weeks between 2006-2009. Dez was at the peak of a three-year run of good fortune in 2009 when, after being recognized by Source Magazine executives at a local showcase as one of the city’s top 7 performers (out of over 50 competing), and winning the Duval Oscar Awards in 2008 for Performer of the Year and Rookie of the Year, when he was shot in the chest after leaving a Jacksonville nightclub just inches from his heart. Dez used the opportunity to re-focus and change his message from self-destructive to self-productive, and made a promise to himself that he would never take another minute for granted. After he took a brief hiatus Dez quickly returned to the studio and released “No Hands”, which gained enough attention to land him a distribution deal for a follow-up album “No Hands 2” with KKR/Island/Def Jam in 2011. Dez began to break out of the local scene with the No Hands series and shine in bigger markets like Atlanta, Orlando, and Las Vegas (as evidenced by the feature interviews and fans calling in on his 2011 & 2012 projects “Freestyle Filez: Volume 1” and “Freestyle Filez: Volume 2“). To this day, Dez has made good on his promise to not take one minute for granted, going from inches away from dying to becoming one of Florida’s most promising recording artists, a TV and music producer/studio engineer, self-started CEO, college graduate receiving his Master’s in Arts degree in 2014, after DJ’ing his own college radio show and serving as a radio programming specialist at the largest university in Florida. His name is much more than just a name; it has become something that he lives by.
Most Recently, Dez has added “promoter” to his long résumé; promoting, coordinating, and booking his own bi-monthly regional showcases and sharing the spotlight with other independent artists, creating his own avenues to build his brand (photos of past events up at www.whoisdeznado.com | www.facebook.com/DezNado). Dez’s work ethic and growing popularity was recognized in summer 2014 outside of the Jacksonville market as he was nominated for a 2014 Georgia Music Award in the Hip Hop (Male) category for the second consecutive year. The awards ceremony is held annually at The Buckhead Theatre in Atlanta, GA. Dez’s 2013 track “#DoSumn” , which features Kanye West and JANA MiziK, has also been featured in several online media outlets (links included in press clippings), as well as his appearances on the All Star remix of YMCMB/Cash Money records artist T. Rone’s smash hit “Hello Love”, whom Dez also opened up for in April of 2013 at the YMCMB signing party at Roc Bar in Jacksonville, FL, which were some of Dez‘s first dealings with major artists. Following the momentum of these accomplishments, Dez was named “Next to Blow” by Music Connectz Mag, and one of 2013’s “Artists to Watch” by New York’s Underground Music Awards committee with his follow-up singles “STFU” and “Ride Tonight” getting radio play from California to the UK, Germany, and France. It’s no surprise that Dez’s 2013 compilation project, “#FLAsFinest”, has received over 100,000 plays and 3,500 downloads, let alone 900+ downloads during its first week on thatcrack.com. His buzz has lifted him to become one of the most talked about artists in the north Florida/south Georgia area, as evidenced by his winning of the title of 2014 Jacksonville Artist of the Year at the Duval Music Festival last month (DuvalHipHop.com – Void Live Magazine Write Up – http://voidlive.com/music/dez-nado-wins-artist-year-duval-music-festival/ ). This is a significant achievement that Dez has added to an already solid resume, which includes 2007’s Rookie & Performer of the Year (Jacksonville Underground Oscars), 2011 Album of the Summer (No Hands 2; Hip Hop Stardom Mag), 2013 & 2014 Male Hip Hop Artist of the Year (Georgia Music Awards), 2015 Mega Sum Fest (Hip Hop Stardom Mag) performer invitee, Official 2015 & 2016 BET Hip Hop Awards weekend performer & official affiliate, and 2015 BMI Hip Hop/R&B Awards special invitee (invite-only; Saban Theatre – Los Angeles), and as of 2017, Official Member of the Latin Songwriters Hall of Fame. He recently appeared on the local news in promotion of his 2015 project [full interview on main page of www.whoisdeznado.com], “VIPSquad All-Starz Volume 3” featuring Lola Monroe, Bruno Mars, and YMCMB’s Caskey, among others.
Currently, Dez is promoting his newest releases: a full-length album entitled “LaDolceVita”, which includes production by Dez and was distributed by Universal Music Group, in addition to a rap compilation album, entitled “VIPSquad All-Starz Volume 3”, featuring collaborations and production/engineering from/with UK artist Master Shortie, YMCMB’s 212 Recording (Orlando) and Caskey, YMCMB artist T-Rone’s producer MgeeZy, and several up-and-coming Florida artists. The lead single “Swang My Way”, along with the follow-up singles “Futuristic”, which has moved over 13,000 units since 2016, and “Got Mo” are available online via iTunes, Amazon.com, Spotify, and all other major online retailers. He’s coming off the biggest buzz he’s had in his career, thanks to the signing of a multi-year deal with regional Cable television network Bounce TV in 2014 to air a one-of-a-kind documentary/reality-style TV show called “Life & Grind” that has aired every weekend since August 1st , 2014. In 2017, Dez used the support of the community and and the buzz of the show to get the TV series aired on the much larger platform that is the CW Network, going from having an audience of 7,000 weekly 2014-2016 to enjoying a weekly reach of over 75,000 TV consumers in the North Florida/South Georgia market (www.facebook.com/LifeGrindDuval).
The show, negotiated, edited/produced, and partly filmed by Dez himself, is a smash hit after its first season and was the most watched TV Show on the regional network in Fall 2014 (add another title, “executive producer”, to Dez’s résumé). Building on the buzz and success from the TV Show, he’s airing season 4 in the Jacksonville market from May 2017 to January 2018 and branching out to regional markets like Dothan, Chattanooga, and Atlanta among others who have shown interest in airing their own local Life & Grind spin-offs while touring surrounding markets in promotion of a new Universal Music Group-distributed album entitled “LaDolceVita“, which he plans to promote throughout 2017 specifically in those markets who have shown interest. Most recently, Life & Grind: Atlanta began filming in Fall 2016 and aired on DeKalb25 (Comcast channel 25) in the greater Atlanta market in Spring 2017. Both series will pick back up after the upcoming 2017 Fall College Tour Dez is undertaking and air new seasons featuring footage from the tour starting early 2018.
His music videos (www.youtube.com/deznado), along with his cable TV CW17 Docu-reality series “Life & Grind” and hundreds of thousands of plays/views/downloads recorded on his various sites have all become indicators of Dez Nado’s versatility, one-of-a-kind work ethic, and growing popularity. With a steady, unshakeable “grind state of mind”, Dez delivers from the smallest 16 bar verse, to the largest indie concert series in north Florida, to the biggest indie media deal signed by a hip hop artist in north Florida/south Georgia, to the full-length independent LP. It’s becoming more and more clear to more and more people that he’s not just a threat; he’s a promise!
- Street Drop: No Hands (Mixtape - Hosted by Melle Mel) - July 2010 - Indie release - DatPiff Rating: 5 Stars; 654 plays/downloads, 750 CDs distributed
- No Hands 1.5 (Mixtape - Hosted by Dez Nado) - February 2011 - Indie release - DatPiff Rating: 5 Stars; 218 plays/downloads
- No Hands 2 (Album - MTV/Island/Def Jam/VIPSquad Ent) - April 2011 - KKR/Island/Def Jam (Digital Release; Currently MTV.com) – over 1,100 units sold, Vegas Life Radio Feature Album
- Freestyle Filez: Volume 1 (Mixtape - Hosted by Dez Nado) - May 2012 - Indie release – DatPiff Rating: 3 Stars; 332 plays/downloads DatPiff/MediaFire, 500 CDs distributed – Album of the Summer 2011 (Hip Hop Stardom Magazine)
- Freestyle Filez: Volume 2 (Mixtape - Hosted by Dez Nado) - October 2012 - DatPiff Rating: 5 Stars; 1,302 plays/downloads, 350 CDs distributed
- #FLAsFinest (Mixtape - Hosted by VIPSquad Entertainment) - June 2013 - DatPiff Rating: 5 Stars; 128,210 plays/downloads | www.soundcloud.com/flasfinest
- NO HANDS: IRIE - (Mixtape - Hosted by Dez Nado, Bob Marley) - December 2013 - DatPiff Rating: 5 Stars; 3,104 plays/downloads, 1,200 CDs distributed www.soundcloud.com/nohandsirie
- #FLAsFinest2 (Mixtape - Hosted by VIPSquad Entertainment) - July 2014 - Indie - DatPiff Rating: 3 Stars; 11,751 plays/downloads | www.soundcloud.com/flasfinest2
- VIPSquad All-Starz: The Album - Volume 3 - November 2014 - Indie ALBUM – DatPiff Rating: 5 Stars; 3,024 plays/downloads | www.soundcloud.com/vipsquadas3
- Freestyle Filez: Volume 3 (Double Mixtape - Hosted by Dez Nado & VIPSquad DJs) - Sept 2015 - Indie - DatPiff Rating: 5 Stars; 9,616 plays/downloads www.soundcloud.com/freestylefilez3
- Florida's Finest 3 (Double Album - Hosted by Dez Nado & VIPSquad DJs) - Nov 2015 - DatPiff Rating: 5 Stars; 177,985 plays/downloads www.audiomack.com/artist/flasfinest3/
- LaDolceVita (Album)/Futuristic A-Side; Duele B-Side Singles - March 2016 - Universal Music Group/VIPSquad Entertainment 85,000 Sound Exchange/Pandora streams, 1,113 Spotify Streams/Downloads, 719 iTunes/Amazon Streams/Downloads, Indie Digi/Physical Distribution: 13,560 (Digiwaxx/PlayMPE Int'l distribution); 389 Total DJ downloads, global www.soundcloud.com/DezNadoLaDolceVita
- Freestyle Filez: Volume 4 (Double Mixtape - Hosted by Dez Nado & VIPSquad DJs) - Sept 2016 - Indie - Independent Release; 6,558 https://www.audiomack.com/artist/freestylefilez4
- Florida's Finest Vol. 4 (Double Mixtape - Hosted by Dez Nado & VIPSquad DJs) - Nov 2016 - Indie - VibeMixtapes/Independent Release Rating: 5 Stars; 2,113 Independent Downloads (Media Fire) 9,407 plays https://www.audiomack.com/artist/flasfinest4
"Kindaded" appeared on Episodes 1, 2, and 9 of Life & Grind: Duval Appeard as a cast member of Life & Grind: Duval, Season 1 - CW17/BounceTV August 2014-August 2015 (4,500 households) Radio Straight Rida (2007-2008) - 105.7 FM Jacksonville FL Throw It Back (2008- Present) - 105.7 FM Jacksonville FL - 93.3 Jacksonville FL - 99.5 FM Washington, D.C. - (nationwide --> http://www.983kissfm.com/new2/artists/i/130144?psid=190979 // http://www.kyld.com/new2/artists/i/130144) Check Out My Lean (2010) // I'm Paid Now (2011) - JACKSONVILLE FL - 93.3/97.9 FM
- Light It Up Radio - Edmonton, Canada
- Simply Radio - Orlando, FL, USA
- ADO 97.8 FM - Paris, France
- Flava - Auckland, New Zealand
- Vegas Life Radio - Las Vegas, NV, USA
- MyRadioNetwork - Charleston, VA, USA
- Clear Channel Home
- KLASSIC KLIQ Records Home
- Pure Cash Magazine Feature
- International Hip Hop Feature
- FACEBOOK MUSIC PAGE
- Indie Charts NATIONAL
- FREE DEZ NADO RINGTONES
August-October 2014 Dez's show "Life & Grind: Duval" Season 1 airs and achieves #1 ranking for new programs in Fall 2014 on the Jacksonville network; Dez lands official sponsorship from Clique Vodka/Premier Innovations Group (Pittsburgh) for the show December 2014 Off the success of the reality TV show, Clique Vodka/Premier Innovations Group extends their sponsorship for another year and grants marketing/distribution rights to VIPSquad Entertainment (Dez's independent label) for the entire region of Florida/Georgia "Life & Grind: Duval" Season 1 picked up for additional airing on a second TV channel; local channel 18.1/Mee Mee TV Jax ( Mee Mee TV - Jax Homepage ) Dez Nado officially named a Rude Boy Clothing artist; International Magazine Rude Boy Lifestyle Magazine and Clothing Line Rude Boy Clothing officially offers Dez Nado and "Life & Grind: Duval" a clothing sponsorship (www.rudeboymag.com) Jan-Feb 2015 Featured in Void Magazine/Void Live for winning 2014 Artist of the Year http://voidlive.com/music/dez-nado-wins-artist-year-duval-music-festival/ Awarded DuvalHipHop.com’s title of 2014 ARTIST OF THE YEAR
-- FOR IMMEDIATE RELEASE— March 2015 Jacksonville, Florida— Jacksonville-based rapper Dez Nado notched another big win in his rapidly growing belt of successes this past Saturday night as DuvalHipHop.com awarded him the much coveted title of “2014 Artist of the Year”. The award, given to Dez during the Duval Star Awards ceremony at the 4th Annual Duval Music Festival at 1904 Music Hall in downtown Jacksonville, comes amidst an undeniable rise in buzz and regional notoriety for the rapper since he independently launched and produced Jacksonville’s first and only reality TV series “Life & Grind: Duval”, which airs locally on Comcast channel 225 (Bounce) every Saturday at 8pm EST. Dez says he’s “learned a lot” since he won his first local, music-related awards in 2008 for Performer of the Year and Rookie of the Year: “I’m not big on awards, but it means a lot to be recognized for all the work you put in,” the rapper remarked, “It’s motivation, and validation to keep the grind up…work harder and see what else you can push yourself to achieve…” While Dez Nado (www.whoisdeznado.com) is becoming known for his work ethic and his grind, he didn’t deny spending a little time celebrating at the awards show in his hometown after receiving the award Saturday night. The celebration was definitely deserved, as he won with over a third of the total votes received in a competitive group that included artists signed to both major and independent record labels. Sticking to his promise to push himself to the next level and see what else he can achieve, Dez Nado is staying busy in 2015 with several projects, including Season 2 of his Clique Vodka-sponsored cable TV reality series “Life & Grind: Duval”, which premieres Saturday March 7th at 8pm EST on Comcast channel 225 (Bounce), along with the incorporation of his own independent record label “VIPSquad Entertainment” in March, hosting of several parties and showcases for his Life & Grind movement during Jacksonville’s One Spark festival in April (250,000+ attendees expected this year), and hosting and performing in his Duval Spring Fest 2015 ( https://www.facebook.com/events/1412900665674605 ) concert, his own creation that has become North Florida/South Georgia’s biggest independent annual spring concert. If you’re just picking up on the moves Dez is making and the spectacle going on in north Florida, you’re late. We’re definitely staying tuned to see what’s next to come out of Duval county from him and his movement. March 2015 Commentary featured on International Political website DailyCaller.com Featured as an Official Rude Boy Clothing sponsored artist in international publication Rude Boy Lifestyle Magazine (via @RudeBoyAsia) April-November 2015 Appeared on ABC25/NBC12 daytime television show "The Chat" in promotion of his 2014 album "VIPSquad All-Starz" (Full Interview viewable on homepage @ www.whoisdeznado.com) Duval Spring Fest 2015 & Summer Fest 2015 host and performer (featured on jacksonville.com, Florida Times-Union, VOID Magazine, First Coast News, Folio Weekly, and more) http://events.jacksonville.com/event/duval-spring-fest-2015 2015 Mega Sum Fest (Hip Hop Stardom Mag) performer invitee 2015 BMI Hip Hop/R&B Awards special invitee (invite-only; Saban Theatre - Los Angeles) Freestyle Filez 3 (mixtape host) release - www.soundcloud.com/freestylefilez3
VIPSquad Entertainment presents #FreestyleFilez3 - a collection of exclusive and VERY rare freestyles from the hottest major and independent lyricists of all time spanning 20 years of hip hop, specially mixed and cut by up-and-coming VIPSquad DJs (Full FREE download @ www.whoisdeznado.com ) Florida's Finest 3 (mixtape host and feature artist) release - www.soundcloud.com/flasfinest3 -- FULL Free .zip MediaFire download HERE VIPSquad Ent presents #FLAsFinest3 the only mixtape bringing you the hottest all-genre indie and major music from Florida artists/bands -- soundcloud.com/flasfinest3 | whoisdeznado.com for FULL free .zip download | email@example.com for inquiries mixed by VIPSquad DJs Hosted by @deznado Official 2015 BET Hip Hop Awards weekend performer (Hood Critic Magazine Feature:
"IMMEDIATE RELEASE – SEPTEMBER 2015 Orlando, FL
Indie up-and-coming hip hop/reggae artist Dez Nado announced earlier today that he was one of the few artists selected to perform at this year’s BET Hip Hop Awards. The event is held annually at the Atlanta Civic Center in midtown Atlanta and is part of a full weekend of highly publicized events collectively regarded as the “Super Bowl” of hip hop. Past Hip Hop Awards performers have included several big names in the hip hop world such as Lil’ Wayne, T-Pain, Outkast, Ludacris, 2 Chainz, Kanye West, Eminem, and more major artists as well as rising independent artists who are gaining the industry’s attention. Dez Nado is the first and only indie rap artist from Florida to be selected to perform at the Awards, which will be hosted by hip hop legend Snoop Dogg and televised nationally on the BET Network Tuesday, October 13th at 8pm EST.
The BET Hip Hop Awards has become a staple event not only to the hip hop community here in the U.S. but to international music industry executives, artists, and fans throughout the world. The Awards event regularly gives several rising independent stars a chance to shine in the national spotlight between the performances of A-listers like J Cole, Drake, and Atlanta’s own breakout star Future. Dez said that he felt “blessed” and is looking forward to representing the state of Florida this year during BET’s famed Red Carpet Experience, which is one of the aforementioned segments that will be filmed and televised as the stars arrive at the Awards. The local rapper neither confirmed nor denied the rumor that being selected to perform at such a premier, red carpet event like the 2015 BET Hip Hop Awards means he’s close to inking a deal with a major label, stating that “right now anything can happen, [the independent artists selected] are competing for a chance to achieve a dream in front of the people with the power to make that happen”.
Dez, who graduated from UCF in 2013, is most known in central/north Florida for producing and starring in his own locally airing, cable reality TV series “Life & Grind” (airs Sundays at 8pm on the Bounce network). He remarked that he felt “slightly nervous, but confident and relieved” when he first heard the news.
“A year ago, I was just starting a new TV show to showcase the talent here in town, like myself, that very few people even know about, now I’m performing on national TV at the Hip Hop Awards”, he commented.
Benefitting from a noteworthy buzz that more and more people are picking up on, Dez Nado gave credit to the supporters of his TV program, “Life & Grind”, which highlights independent musicians and entertainers and gives viewers a firsthand look into their daily efforts to “make it big”. Support for Dez’s movement is evidenced by his recent accomplishments, including being named 2014 Artist of the Year over other artists like YMCMB’s T-Rone, and heavy hitter Swordz by Jacksonville’s hip hop music hub duvalhiphop.com, being nominated twice (2013 & 2014) for Best Male Hip Hop Artist at the Georgia Music Awards, and being featured on daytime television show “The Chat” (ABC25/NBC12; viewable at www.whoisdeznado.com) following the success of his TV show becoming the most watched new program on the Bounce network for Fall 2014.
Currently working on an independent project featuring Lola Monroe of Wiz Khalifa’s Taylor Gang, Caskey of YMCMB, and Super Bowl XLVIII halftime performer Bruno Mars, Dez stated that he intends to take full advantage of the opportunity to perform in front of the industry’s heavyweights as well as a national television audience, with the ultimate goal being to “put central and north Florida on the map” in the often overlooked and under-appreciated genre of indie hip hop. For info on the Awards, passes to attend, or info on Dez Nado, please contact VIPSquad Entertainment at firstname.lastname@example.org, or visit his website www.whoisdeznado.com and/or www.facebook.com/deznado, or contact manager J Scott at 904-651-7960. Season 1 and 2 of “Life & Grind” can be viewed at www.youtube.com/LifeGrindDuval December 2015-January 2016 "Life & Grind" Season 3 begins filming, LaDolceVita gains press (Newswire/PR, PR.com, 1888, ArtEntertainment Breaking News, Retro Mix 107.9, ThinkYouKnowMusic.com, more)
Indie Rapper Dez Nado Uses Self-Produced Cable Reality Show to Gain Major Label Support for New Album Release
Indie singer-songwriter breaks ground by leveraging support gained from self-produced cable reality TV show "Life & Grind: Duval" to broker deal for distribution from Universal Music Group.
Jacksonville, FL, January 01, 2016 --(PR.com)-- 2014-15 Jacksonville Artist of the Year and 2015 BET Hip Hop Awards performer Dez Nado announced earlier today via his website that he will be releasing a new album in early 2016. The album, entitled “LaDolceVita,” has a February 14 release date and will be backed by Universal Music Group, according to Wikipedia’s artist reference page for the up-and-coming hip hop/reggae artist. The release coincides with the season premiere of the new, regional hit cable reality TV series “Life & Grind: Duval,” a cable television show that Dez Nado produces which premieres Sunday, January 3rd at 8pm ET on the Bounce-Jacksonville TV Network.
The album will be Dez Nado’s first since his 2011 debut release “No Hands 2,” which was distributed digitally by KKR/Island/Def Jam and saw moderate sales success despite the lack of press/media. Dez spoke about the near 5-year hiatus:
“…[with his last album] I was so focused on the music. But I had no guidance, and no business experience in the [music] industry. So, I took time out, finished school and learned the game hands-on. I built streams of revenue and legitimized my [fan] base, which I leveraged and used to get a real good major-level deal. Now, the buzz is there, timing is everything and now is the time.”
The LaDolceVita album is preceded by 3 major, compilation mixtape releases from Dez Nado, including Florida’s Finest – Volume 3 (FLAsFinest3), Freestyle Filez 3, and VIPSquad All-starz: Volume 3, which featured Lola Monroe of Wiz Khalifa’s Taylor Gang, Caskey of Cash Money Records, and Super Bowl XLVIII halftime performer Bruno Mars. Dez stated that LaDolceVita will feature an exclusive version of his current TIDAL/iTunes single “Futuristic,” which is currently gaining solid support internationally following its release in early December.
Dez, who earned his Master’s degree in communication from University of Central Florida in 2013, is most known in central/north Florida for producing and starring in “Life & Grind: Duval.” He regularly credits the show’s uniqueness in that it’s the only show in the U.S. that not only provides a first-person look into a select few artists’ and models’ active “lives and grinds” as they develop and work to “make it big,” but it also innovatively builds on his already notable buzz while using the regionally untapped television avenue to maintain engagement with his growing base of fans and supporters.
Dez Nado emphatically credited the supporters of his TV show, “Life & Grind,” for its successes and his successes as well, which have since the show’s premiere included a BET-featured performance in Atlanta during 2015 BET Hip Hop Awards weekend, being named 2014-15 Artist of the Year over other artists such as Cash Money Records’ T-Rone, and heavy hitter Swordz at the 2014 Duval Music Festival, being invited to the invite-only 2015 BMI Hip Hop/R&B Awards in Los Angeles, CA, and being featured on daytime television show “The Chat” (ABC25/NBC12; viewable at artist website) in addition to his TV show becoming the most watched new program on the Bounce network in the Jacksonville market for Fall 2014. Dez is also collaborating with some local promoters and hosting an official “Life & Grind” Season 3 Premiere Party in downtown Jacksonville at 1904 Music Hall where both he and the new cast members will perform on Friday, January 1 starting at 9pm during TaxSlayer Bowl weekend, which is one of the biggest entertainment weekends of the year in the north Florida/south Georgia market. For info on LaDolceVita or Dez Nado, please visit his website www.whoisdeznado.com, https://en.wikipedia.org/wiki/Dez_Nado, or contact manager J Scott at email@example.com.